- People decide what to read/watch/eat based on others' recommendations. The is no absolute "truth", only relative opinions.
- Q: How can an agent tell which other one are like him?
- We assume selfish (utility-maximizing) agents. The parameters of the problem are:
- Fixed cost of consumption.
- Reward for consumption: positive or negative.
- Fixed cost of communications.
- Processing time and memory are free (unlike humans).
- Agents do have inherent similarities among themselves.
- Developed protocol to enable agents to operate rationally within this environment while also maximizing global utility.