@Book{easley10a,
  author =	 {David Easley and Jon Kleinberg},
  title =	 {Networks, Crowds, and Markets: Reasoning About a
                  Highly Connected World},
  publisher =	 {Cambridge University Press},
  year =	 2010,
  abstract =	 {Over the past decade there has been a growing public
                  fascination with the complex "connectedness" of
                  modern society. This connectedness is found in many
                  incarnations: in the rapid growth of the Internet
                  and the Web, in the ease with which global
                  communication now takes place, and in the ability of
                  news and information as well as epidemics and
                  financial crises to spread around the world with
                  surprising speed and intensity. These are phenomena
                  that involve networks, incentives, and the aggregate
                  behavior of groups of people; they are based on the
                  links that connect us and the ways in which each of
                  our decisions can have subtle consequences for the
                  outcomes of everyone else. Networks, Crowds, and
                  Markets combines different scientific perspectives
                  in its approach to understanding networks and
                  behavior. Drawing on ideas from economics,
                  sociology, computing and information science, and
                  applied mathematics, it describes the emerging field
                  of study that is growing at the interface of all
                  these areas, addressing fundamental questions about
                  how the social, economic, and technological worlds
                  are connected. The book is based on an
                  inter-disciplinary course entitled Networks that we
                  teach at Cornell. The book, like the course, is
                  designed at the introductory undergraduate level
                  with no formal prerequisites. To support deeper
                  explorations, most of the chapters are supplemented
                  with optional advanced sections.},
  url =		 {http://jmvidal.cse.sc.edu/library/easley10a.pdf},
  cluster = 	 {16707903102889881794}
}