@InProceedings{chuan08a,
  author =	 {Fu Chuan and Chen Yun},
  title =	 {The Research on Customer Lifetime Value in
                  Multi-Agent Artificial Market},
  booktitle =	 {Proceedings of the Fifth International Conference on
                  Fuzzy Systems and Knowledge Discovery},
  year =	 2008,
  abstract =	 { This paper is to build a Multi-Agent Artificial
                  Market (MAAM) based on the theory about multi-agent
                  system, and the mechanism of MAAM includes the
                  kernel factors in real market, such as market
                  environment, price policy, product utility, customer
                  satisfactory and loyalty index, and recommendation
                  among customers. The result of model validity shows
                  that MAAM has the similar characteristics as the
                  real market, and it provide an experimental
                  environment by which we can take advantage of MAAM
                  to research how CLV evolves in the complex economic
                  environment under the controllable condition.}, 
  url = 	 {http://jmvidal.cse.sc.edu/library/chuan08a.pdf},
  doi = 	 {10.1109/FSKD.2008.547}
}